|    Hotspots: Basic Research: Externalities  A negative externality is like an additional cost
            that occurs not to the buyer or producer, but to a third party or
            third parties.  Thus the marginal cost to society is higher is
            said to be higher than the marginal cost to the individual. 
            Thus a market will produce the good in question at levels above the
            socially optimal unless the government acts to make the cost to the
            involved parties more reflective of the socail cost by imposing a
            tax or tariff on the good.  Notice that the marginal cost curve
            of society is shifted upwards from the individuals curve, but the
            tax or tariff acts to offset the overproduction by raising the price
            and reducing the demand for the good. 
 A positive externality can be thought of as shifting the cost curve down or
shifting the value curve up (and in this case making it more elastic).  The
good is therefore under funded and under produced for the amount of social
benefit it creates.  The appropriate government response is therefore some
type of subsidy to producers or buyers of the good.  This increases demand
for the item and raises production to socially desirable levels.  
 Back to Internet Subsidy.
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